The Bachelor of Business Administration (BBA) is a course that a student undertakes after the 12th Standard Board Exams. The course curriculum of BBA incorporates subjects like General Management, Accounting, Economics, and Quantitative Techniques with specializations in Marketing, Finance, Human Resources and Information Technology (IT). This is a three-year course where the focus is on imparting managerial and entrepreneurial skills among the students to make them adept at handling business challenges.
Today BBA is much in demand in the industry because of the industry-related skills.
BBA students are now in huge demand in the following sectors:
1. E-Commerce -
The E-Commerce Market has seen phenomenal growth in recent years, mainly because of the ease of internet access through smart phones and 3G technologies. The aggressive promotions done by Flipkart, Amazon, Snapdeal and other e-commerce players also grabbed the eyeballs of the customers and motivated them to proactively switch from physical retail stores to e-commerce portals. According to data given by PwC, E-Commerce sector in India has grown by 34% from 2009 to touch $16.4 billion in 2014. E-Commerce companies are currently recruiting BBA students for doing digital marketing (including search engine optimization and search engine marketing), logistics, management and customer relationship management. The main companies recruiting in this sector are Flipkart, Amazon, Snapdeal and Paytm (backed by Alibaba).
2. Retail Sector -
With the economic boom in the country, the retail business in India has taken off in a big way. The retail sector accounts for 10% of the GDP and accounts for 8% of the employment. This industry is poised to grow at 20% year-on-year. The various form of business doing well in India are mobile phone retailing, apparel retailing, footwear retailing, gems and jewelries, lifestyle retailing, foods and groceries and cosmetic items. The various jobs available in the retail sector are marketing, sales, promotions, event management, merchandising and supply chain management.
3. Banking and Financial Services -
As per data given by IBEF, the Indian banking system consists of 26 public sector banks, 20 private sector banks, 43 foreign banks, 56 regional rural banks, 1,589 urban cooperative banks and 93,550 rural cooperative banks, in addition to cooperative credit institutions. Public-sector banks control nearly 80 percent of the market. RBI has also given permission to 11 payment banks, which can accept deposit and remittances but cannot extend any loans. The Indian Banking Industry is currently worth $1.31 trillion. The banking industry is expected to recruit around 8.5 million people per year.
The various job opportunities for BBA students in the banking Industry are as Relationship Manager, Equity Research, Risk Management, Credit Appraisal and Wealth Management.
4. Hospitality& Tourism Industry -
The hospitality industry comprises of hotels, aviation, travel and tourism and organizing events like trade fairs, seminars, conferences, marriages and other celebrations. The Indian tourism and hospitality business has generated business worth $187 billion and is growing at 11.7% CAGR. The number of foreign tourists visiting India between January to June 2015 stood at 5 million. The hospitality and tourism industry is now opening up new vistas like medical tourism, rural tourism and educational tours. The various job opportunities for BBA in hospitality and tourism are in marketing, customer relationship management, logistics, management and liaison work.
5. Back Office Operations -
This is an area where BBA students are in big demand. Today, a huge amount of voice and non-voice work is being outsourced to India. This is being managed by professionals who are good in speaking English and also understand business processes. Currently, there are 3 million people working in this sector with annual revenues of $11 billion. Cities like Gurgaon, Noida, Bangalore, Hyderabad, Chennai and Pune have become the outsourcing hubs in the country. The various job openings in the back office processes are in risk management, fraud detection, inbound marketing, outbound marketing and documentation processes.
In this article author provide all information related to placement opportunities after BBA & MBA colleges in delhi ncr.