Social media websites have revolutionized our entire society, our culture, in short the whole world. The impact of these websites cannot be denied as we can see quite visibly its influence in our daily lives. From positive effects like connecting the whole world, to severe consequences like the main tools for cyber crimes, social media is affecting our society in many ways. Here is a picture of how deeply social media websites have infiltrated our lives and impacted our society at large.
Impact on Politics:
We see that every politician and most of the parties have their Face book pages and Twitter accounts in many countries. These social websites have played a critical role in many of the past elections as they are used to cultivate a particular image of the politicians within the masses. Many politicians use Twitter to talk directly with their voters to gain their confidence, many use Face book as their medium to communicate with their followers. In short, these social media tools can be a huge asset for a tech savvy politician.
Impact on Education:
Numerous researches point out that social media has had a deep impact on our education system. We see teachers and parents communicating via Face book groups, we see students using YouTube for educational purposes like watching and uploading tutorials. Many students also use Face book to share resources and communicate with class fellows about projects.
However, on the other side of the picture, many students use social media to locate freelance writers and academic writing agencies to buy their homework and use social media as a tool for buying custom essay online.
Impact on Businesses:
It has become quite common for businesses to use social media to advertise about their products, new developments and to communicate with their clients. Social media acts as a direct source of feedback from customers for strategy makers as they can get direct feedback from their customers. Using this information, they can fine tune their strategy as well as products to enhance their market share. A lot of businesses agree that social media is a cheap and effective way to advertise and communicate with customers and build brand image as well as reputation.
Impact on Privacy:
It has been noted that after the explosion of social media websites there has been a visible increase in identity theft and cyber crimes. That is because a lot of the people post personal and sometimes confidential information on these websites without realizing that everyone has access to that information. Thus, giving a free pass to the criminals to steal the information and use it as they please.
Moreover, no information once posted is safe. Many companies run a check on their prospective employees and check their social media pages/ posts. This background check can have a strong impact on the candidates’ chances of getting the job.
This article highlights how our lives are influenced by social media, now it is up to us if we try to maximize its benefits or disadvantages.